Boots-in-the-Mud Influence

We all know who the real influencers are.

It doesn’t stem from follower count, fame or paid reach. True influence is expertise wrung from first tracks at sunrise, elk quarters packed out after dark or flies tied with frigid, stream-anesthetized fingers. Those are the people we turn to for real advice.

I've been privileged to work with some of the outdoor industry's top brands — finding and elevating the authentic expert stories, perspectives and reflection upon which a true brand, and the millions of 1:1 relationships that comprise it, can stand.

A CLEAR VIEW:
Vortex Optics

OBJECTIVES:

• Convey unique origin story
• Humanize brand
• Illustrate the "Why?"

WHY WE LOVE BURLEY:
Burley Design

OBJECTIVES:

• Capture attention with story
• Showcase adventure at the core of the brand

TOUGH SHOTS:
Feradyne Archery

OBJECTIVES:

• Capture authentic user dialog
• Increase exposure to six smaller brands

AN EYES-ON FIELD TEST:
ZEISS Optics

OBJECTIVES:

• Strengthen position in hunting industry
• Display value of premium optics

THE COMPLETE RIFLE LINEUP:
Savage Arms

OBJECTIVES:

• Show broad product range
• Foster an expert perception of approachability and mentorship

SHOOTING OUTSIDE THE BOX:
Savage Arms

OBJECTIVES:

• Prove out-of-the-box accuracy
• Transcend the perception of building "entry level" products